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Beyondpopular

About Us

Since 1947, we are one of the most progressive business structures of Pakistan, with handsome operations that reach out across industries. The Popular Group is principally engaged in the manufacturing, servicing, trade and export of foods, juices, textiles, safety matches and other products across different industries.

Extensive expeditions of benchmark triumphs and creation of radical products have made the Popular Group what it is today. We use our experience to shape markets and the future of the economy and the society by creating more value and serving our customers better everyday. Throughout the years, we have gone from quality to quality, acquiring and spearheading some of the most renowned businesses and brands in Pakistan and abroad.

The Popular Group welcomes diversity whole-heartedly. Be it venturing into newer industries and products lines, or acquiring and retaining the best talent across functions, and making intellectual and technological advancement in different business categories... we believe in attaining the highest standards of quality in everything we do.

A Commitmentbeyond

  • vision

    By being precise and focused on our standards, we maintain our founder's devotion to individuals and their prosperity. What's more, we endorse an environment where we can push beyond borderlines to make brands that fuel the best in everybody’s life.

  • Mission

    Our central goal is to make a superior everyday life for numerous individuals associated with us. Our business idea augments this mission by offering an extensive range of products that broaden our horizons. We set our eyes on the future to create the unsurpassed products and use our businesses to incite and actualize solutions to branch out further.

  • Belief

    We gain from all that we do. We believe that it is all an incredible voyage of learning that defines all our successes. Experiences take us further by widening our horizons and broadening the spectrum of possibilities there are.

  • ethics

    For us, how it is done is always more important than what is done! We strictly adhere to the highest standards of compliance, ethics and general fairness that prevail in the industries we operate in.

  • Values

    Our corporate values help us convey our mission, and deliver on our corporate strategy of Believing in Quality. Through integrity, accountability, enthusiasm, expedition and a convergence on success, we have made a dynamic organizational infrastructure where ideas can bloom, individuals can prosper and achievement can thrive.